Klassen Brew

Packaging based on Jon Klassen’s illustrative work,   using images from his book “Have You Seen My Hat?”. In particular, incorporating elements from Klassen’s book along with hierarchy, his type, and writing style, which communicates the artist’s aesthetic to the consumer. In the story the main character goes on a journey to find his lost hat. The animals of his book were integrated in my design by each beer bottle having their own animal.